How Lomond brought marketing clarity to a multi-brand estate agency group

About Lomond

Lomond is the UK's leading network of lettings and sales agents, employing decades of experience across the property sector to enable smarter property decision making.

With long-term financial backing from private equity firm ICG, Lomond is driving ambitious growth, expanding its network of trusted local brands and investing in innovation.

This strategic support positions Lomond to deliver market-leading services, build a people-first culture and shape the future of the UK property market.

The challenge

For a group operating across multiple regions under multiple brands, understanding which marketing activity is generating enquiries, and where, is a significant operational problem. Without reliable call intelligence, marketing spend decisions are made on incomplete data, and revenue opportunities fall through the gaps.

Lomond's acquisition-driven growth compounds this complexity. Each brand maintains its own identity and local presence, which is central to the Lomond model, but creates a genuine attribution challenge at group level. Understanding which campaigns are driving enquiries across 12 distinct brands requires a level of call intelligence infrastructure that most estate agency groups do not have.

The solution

Lomond selected iovox to bring clarity to that complexity. Using dynamic tracking numbers, Lomond can clearly distinguish which marketing channel led to each call, and fully understand the nature of each enquiry to ensure no opportunity is missed and every enquiry gets a prompt response.

The iovox platform provides real-time visibility across every campaign, brand, and branch, giving Lomond's marketing team the attribution data needed to make confident, data-driven investment decisions.